Smart Wall Manifesto

The problem in today’s building materials market is not only large manufacturers, but consumer’s continually shocking inability to ask basic questions. By making low integrity products manufacturers have created a race to the bottom whereby the measure against alternatives is only one thing: cost. It may seem silly to say that you get what you pay for, except for one simple fact – it is often true.

We are increasingly subject to faulty construction and it is a direct result of racing to the bottom when it comes to product optionality. Why do we want to pay $4-6 per s/f on the envelope, which protects us and all that we hold dear from the elements, while we will happily pay $15-20 per s/f for flooring?


What happened?

Large manufacturers dragged us into their low integrity world and marketed cheap as being not only acceptable, but the way to go. If you need an analog think about the clothing industry and in particular performance wear. You can buy a synthetic base layer for 1/3 the cost of a wool one. Two years later the synthetic garment doesn’t work like it used to and it smells terrible. The wool one, by contrast, has given up nothing. Now factor in design obsolescence. Manufacturers want products to stop working, because in today’s environment they know you will come back and buy more; whereas in the past pride came from what lasted not what was bought yesterday and will be thrown out tomorrow.  If the clothing analogy is too far-fetched think about the phone you stare at most of the day. It is equally apt in the explanation.

We vehemently disagree with this practice; and we offer a solution to those who are able to appreciate value. 

In contrast to another age old adage: ‘they don’t make em like they used to’ we are here to say you can actually do better if you are willing to appreciate quality…..like ‘they’ used to.

Anyone interested in a solution to a huge problem?

We’ve spent enough time out of character – whinging and moaning about other forms of insulation. Admittedly, there was somewhat of a method to the madness as one must understand the problem before appreciating the solution. 

We sought to pique a tangent or two by asking intuitive questions and highlighting science that is often not part of the sales pitch for other forms of insulation. We’ve also yet to hone in on cellulose, which is a product that seems to be universally despised by installers. 

Today, however, we thought it would be much more inspiring to talk about a solution to this whole mess. It is called Smart Walls and the initial launch will focus on Smart Walls for Smart Kids. 

This Is Amazing...

….if you know anything about formaldehyde, which apparently is not the case for most. Let’s solve that now: 

The National Toxicology Program (NTP) is formed from parts of several different US government agencies, including the National Institutes of Health (NIH), the Centers for Disease Control and Prevention (CDC), and the Food and Drug Administration (FDA). The NTP lists formaldehyde as "known to be a human carcinogen."

Who’s up for a few facts on insulation?

Who’s up for a few facts on insulation?

Ever had anyone invite you to check out his or her new fiberglass long underwear? We haven’t either!

The following is an effort to share what we have learned. It is fact based, which is to say we have made a grievous attempt to remove any/all bias.   As ever, there is no need to take our word for it, thus we hope this inspires continued individual research, if nothing else.

Waste, according to Yale or the EPA?

Waste, according to Yale or the EPA?

A Yale-led study reveals waste disposal rates are more than double EPA estimates.

Waste creation and disposal figures have historically been based on information provided by ‘industry participants’, versus actual waste-collectors, thus one might not be surprised to understand the facts are skewed. A 2010 change in the law (shockingly) no longer allows for landfill operational data to go unreported.