Smart Wall Manifesto

Smart Wall Manifesto

The problem in today’s building materials market is not only large manufacturers, but consumer’s continually shocking inability to ask basic questions. By making low integrity products manufacturers have created a race to the bottom whereby the measure against alternatives is only one thing: cost. It may seem silly to say that you get what you pay for, except for one simple fact – it is often true.

Anyone interested in a solution to a huge problem?

We’ve spent enough time out of character – whinging and moaning about other forms of insulation. Admittedly, there was somewhat of a method to the madness as one must understand the problem before appreciating the solution. 

We sought to pique a tangent or two by asking intuitive questions and highlighting science that is often not part of the sales pitch for other forms of insulation. We’ve also yet to hone in on cellulose, which is a product that seems to be universally despised by installers. 

Today, however, we thought it would be much more inspiring to talk about a solution to this whole mess. It is called Smart Walls and the initial launch will focus on Smart Walls for Smart Kids. 

This Is Amazing...

….if you know anything about formaldehyde, which apparently is not the case for most. Let’s solve that now: 

The National Toxicology Program (NTP) is formed from parts of several different US government agencies, including the National Institutes of Health (NIH), the Centers for Disease Control and Prevention (CDC), and the Food and Drug Administration (FDA). The NTP lists formaldehyde as "known to be a human carcinogen."

Who’s up for a few facts on insulation?

Who’s up for a few facts on insulation?

Ever had anyone invite you to check out his or her new fiberglass long underwear? We haven’t either!

The following is an effort to share what we have learned. It is fact based, which is to say we have made a grievous attempt to remove any/all bias.   As ever, there is no need to take our word for it, thus we hope this inspires continued individual research, if nothing else.

Waste, according to Yale or the EPA?

Waste, according to Yale or the EPA?

A Yale-led study reveals waste disposal rates are more than double EPA estimates.

Waste creation and disposal figures have historically been based on information provided by ‘industry participants’, versus actual waste-collectors, thus one might not be surprised to understand the facts are skewed. A 2010 change in the law (shockingly) no longer allows for landfill operational data to go unreported.